March Madness Shopping: Bringing Fun and Exploration to the Customer Experience
As we come up on the NCAA’s March Madness schedule, we should take a minute to remember how the college basketball tourneys played out in March 2020. In what seems like a lifetime ago, teams and fans...
View ArticleShopper Education: Tuning into the Shopper’s In-Store Channel
If the pandemic taught us anything, it’s that whatever type of product we want can usually be at our doorstep in no time at all. Some things that were ordered on a Monday afternoon would show up...
View ArticleBrick-and-Mortar Retail: The New Playbook for In-Store Experiences
The past year was more than rough for physical retail. It was devastating. Adding the effects of the Covid-19 induced shutdowns and restrictions to the steady, decades-long erosion of middle-class...
View ArticleRetail Personalities: How 5 Brands Excel at Expressing Theirs
I had an interesting childhood growing up with a mother who dressed windows and retail displays in Southern Florida. Many memories of tagging along with Mom while she draped windows in fabric,...
View ArticleReturning to Physical Retail: A Second Chance at Connecting with Shoppers
In our June blog “Retail Personalities: How 5 Brands Excel at Expressing Theirs,” we wrote about the passionate and sometimes cult-like love that consumers have for some of their favorite retailers and...
View ArticlePhysical Retail: The Secret to Omnichannel Success
Who says summer break isn’t meant for learning? Here’s how one lesson went down: A college kid bought his girlfriend a birthday present online. They then broke up before her birthday. The kid, used to...
View ArticleThe On-Going Evolution and Value of Pop-Up Retail: 6 Questions to ask if it’s...
In 2008, the retail world, at least in the U.S., faced multiple challenges and on many fronts. As online buying began to grow in step with shoppers’ comfort with this channel, the pull of foot traffic...
View ArticleThe Anatomy and Purpose of an Endcap: 4 Brands That Have Turned This into an Art
Have you ever opened your closet to get dressed for work or an appointment and felt completely uninspired by seeing the same clothes you’ve worn time and time again? Did you ever wonder if perhaps your...
View ArticleNew In-Store Challenges: How labor shortages and supply chain issues require...
A great start It seems like such a short while ago when we were beginning to see the light of day on this pandemic-challenged economy. Shops reopening, retailers and other businesses optimistic that...
View Article6 Trends That Gained Traction in 2021
Trends come and go. While some fade away into obscurity, some gain traction and develop into formidable innovations that shape and disrupt many industries. Medallion takes a look at six trends that...
View ArticleNew Year – New Trends: 3 Trends to Watch in 2022
What has happened in the past two years has caused quick adoption and adaptation of many innovations in retail and consumer services, changing many attitudes from a ‘nice to have’ to a ‘need to have.’...
View ArticleUnboxing the Love and Brand Awareness
Gift giving and the unboxing experience have always provided an ample platform for brands to make an impression. But it could also be an opportunity to gain a new customer. Medallion Retail explores...
View ArticleThe Complicated Marketing of Health and Wellness In-Store
As consumers move to a more proactive mindset around their health and wellness, demand for products and services in this arena is growing fast. Medallion Retail explores how brands and retailers might...
View ArticleCan Brand Partnerships Help Shift to Thrift?
While inflation and rising gas prices fuel further financial woes, many have been caught in the middle. Navigating around high prices and product availability has some shoppers seeking alternative...
View ArticleNew to Physical Retail? 5 Things to Consider When Building Your POP Displays
E-commerce brands saw a lot of exposure and a big boost from online shopping during the height of the pandemic. Now, many have set their sights on physical retail. Medallion Retail explores what it...
View ArticleQR Codes: Turning on the Magic with Strategy
No longer buried below an ad campaign as an afterthought, QR codes have now moved front and center in marketing. However, a well-thought-out strategy is essential in driving their effectiveness....
View ArticleInflation as the New Pandemic: How Shopper Behaviors Change, Once Again
With inflation running rampant and the uncertainty of where all this is going, consumers are having to rethink their priorities. How will retailers address shifting consumer behaviors and manage...
View ArticleOur Top Retail Blog Picks, Just for You!
From trend spotting and retail pop-up, to developing in-store marketing strategies to help navigate ongoing business challenges, we’ve collected some of our ‘Best Of’ retail blog posts for your perusal...
View ArticleA Tale of Four Dollar Stores
Trends may come and go, but bargain hunting will be around forever. We take a closer look at four brands that have made their mark in the dollar store industry and who continue to grow in this...
View Article2023: 4 Trends That Are Here to Stay
As the new year kicks off, health & wellness, environmental stewardship and convenience continue to be at the top of consumer wish lists. We take a look at the ways brands and CPG companies are...
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