Shopper Education: Tuning into the Shopper’s In-Store Channel
If the pandemic taught us anything, it’s that whatever type of product we want can usually be at our doorstep in no time at all. Some things that were ordered on a Monday afternoon would show up...
View ArticleRetail Personalities: How 5 Brands Excel at Expressing Theirs
I had an interesting childhood growing up with a mother who dressed windows and retail displays in Southern Florida. Many memories of tagging along with Mom while she draped windows in fabric,...
View ArticleThe On-Going Evolution and Value of Pop-Up Retail: 6 Questions to ask if it’s...
In 2008, the retail world, at least in the U.S., faced multiple challenges and on many fronts. As online buying began to grow in step with shoppers’ comfort with this channel, the pull of foot traffic...
View ArticleUnboxing the Love and Brand Awareness
Gift giving and the unboxing experience have always provided an ample platform for brands to make an impression. But it could also be an opportunity to gain a new customer. Medallion Retail explores...
View ArticleThe Complicated Marketing of Health and Wellness In-Store
As consumers move to a more proactive mindset around their health and wellness, demand for products and services in this arena is growing fast. Medallion Retail explores how brands and retailers might...
View ArticleCan Brand Partnerships Help Shift to Thrift?
While inflation and rising gas prices fuel further financial woes, many have been caught in the middle. Navigating around high prices and product availability has some shoppers seeking alternative...
View ArticleNew to Physical Retail? 5 Things to Consider When Building Your POP Displays
E-commerce brands saw a lot of exposure and a big boost from online shopping during the height of the pandemic. Now, many have set their sights on physical retail. Medallion Retail explores what it...
View ArticleBridging the Touch-Feel Gap with Pop-Ups
The smell of a fresh croissant. The feel of lush velvet. The strum of the guitar in a familiar song. Every day, the five senses transport our thoughts, impact our memories and create emotional...
View ArticleRetail Renaissance: The New Golden Age of Brick-and-Mortar Retail
The past decade has not been kind to retailers. Malls shuttered, small businesses folded, and beloved chain stores – including Toys“R”Us and Sears – closed their doors. Spurred by delayed effects of...
View ArticleAt Barnes & Noble, a Story of Fantastical Retail Transformation
You’re a wizard, Harry. May the force be with you. For readers young and old, there are perhaps no two literary franchises more ubiquitous than Harry Potter and Star Wars. To date, the Harry Potter...
View ArticleAirport Retail — How It Can Help Your Retail Operation Thrive
Been in an airport recently? With the summer travel season upon us, travelers will be crowding into airports—and spending hours waiting for their planes to take off. That gives them hours to do much...
View ArticleWindow Display Goes Big Just in Time for Holiday
In a world where we are bombarded with constant information, art is still one of the biggest forms of inspiration. When harnessed in the retail sphere, art draws customers in, evokes emotion and tells...
View ArticleDestination Pop-Ups Boost Sales With Local Flavor
Branded activations are projected to fuel a $740 million market by 2020, according to the Association of National Advertisers (ANA). In an experience economy, pop-ups can draw a crowd based on...
View ArticleCPG Brands: Increase Shelf Space with Creative Merchandising
Small batch. Specialty. Artisanal. Customers are demanding diversified and specialty packaged goods like beer or a five-ingredient granola bar. [bctt tweet=”Shoppers are on the alert for newness. So to...
View ArticleAn International Brand’s U.S. Retail Launch: Designing the Display
At-home coffee brewing has always been a mainstay of U.S. households. The industry has seen everything from percolators to Mr. Coffee, but nothing revolutionized the market quite as much as the...
View ArticlePop-Up to Keep Up: Our Top 6 Reasons Why
In today’s digital world, we can easily diminish the importance and power of physical interaction. This is especially true in retail. While retailers and brands such as Sephora, Nike and Warby Parker...
View Article5 Reasons In-Store Signage Is More Important Than Ever
The best brick-and-mortar stores have always prided themselves on giving consumers reasons to return. From store design and layout to product selection and customer service, it’s been about creating an...
View ArticlePickup & Home Delivery: Marketing Opportunities in the Bag
The coronavirus pandemic has had a substantial effect on retail. But it’s also provided retailers with unconventional marketing opportunities. Consider that delivery and pickup options have grown as...
View ArticleCounter Displays: 7 Design Principles
The objective of any POS display is to win the hearts and minds of customers by way of effective branding while selling more product. Successful point-of-purchase display design is the result of a...
View ArticleReaching Today’s Digitally Burned-Out Consumer with Print Marketing
It’s hard to believe that our lives have been almost entirely digitized for eight months. Waking hours are spent in the same place (preferably in sweatpants), in front of the same screen, and a...
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